Client Name: Extending Communication Design Expertise

Project Name: Packaging design for the Great Barrier Reef 

The aim of this brief is to design a packaging for Sea salt that is made from sea water off the Great Barrier Reef.  

This sea salt will only be sold at major Australian airports and will target tourists from all over the world who visit Australia. 

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The packaging should be visually appealing and have a strong shelf presence. This should be conveyed via sophisticated typography, eye catching colours, dynamic composition, well balanced scale, tactility and format to be able to compete against a direct competitor named Olsson's. 

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